Hi there,

I’m  Sandi Beach

Design Director

01

about

I’m a professional creative director with 18 years of leadership experience, skilled in relationship-building, team development, critical thinking, and problem solving. Devoted to merging innovative technologies with eye-catching UX design and security. I’m Invested in cultivating a dynamic creative team by prioritizing mentoring and ongoing education. I’ve worked on branding strategies, print publications, websites, eCommerce, LMS, SEO, ADA, Facebook ads, and social media campaigns for clients nationwide.

I enjoy meeting new challenges and using my top-notch organizational skills to deliver high-quality creative solutions. I love every stage of the creative process from brainstorming, design and development, testing, deployment, and support, but my favorite part is seeing the client’s face in presentation meetings.

Teamwork is really my dream work! I love working with a mix of creative and technical personalities with my hands-on managerial approach. Working shoulder-to-shoulder, uplifting, mentoring, and coaching my teammates have proven to bring out the best in them and our projects.

My name really is “Sandi Beach”. Not only is it a given ice-breaker for any conversation, but is a great representation of my laid-back, flexible personality.

Download my Resume

A creative leader delivering high-quality solutions

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Happy Clients
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Projects Completed
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Years of Experience

02

Skills

HTML & css
85%
JAVASCRIPT
40%
PHP
15%
wordpress
98%
Joomla
90%
Drupal
45%
Shopify
90%
UX/UI Design
95%
SEO
80%
Photoshop
40%
illustrator
55%
InDesign
65%
Drewmweaver
85%
MS Office
90%

Project Management, Sales & Support

  • Team Management
  • Project Management
  • Client Relations
  • Technical Sales
  • Quote & RFP Proposal Development
  • Sales Presentations
  • Project Research & Evaluation
  • Strategy Development
  • Technical Documentation
  • Help Desk Support
  • MS Office

Web Development & Digital Marketing

  • WordPress
  • Joomla
  • Drupal
  • Shopify
  • Concrete5
  • Moodle
  • WooCommerce
  • SharePoint
  • SquareSpace
  • Weebly
  • WIX
  • Salsa Labs Engage
  • Google Analytics
  • Payment Gateways
  • Social Media APIs
  • MailChimp
  • ConvertKit
  • Constant Contact
  • Facebook Ads
  • HootSuite
  • HTML/CSS
  • PHP
  • MySQL
  • Web Design & Development
  • Custom Software Development
  • UX/UI Design
  • Responsive Design
  • Mobile-First Design
  • SEO
  • ADA
  • Data Migration
  • Figma

Print Design

  • Various Print & Signage Design
  • Branding Design
  • Style Guide
  • Adobe Creative Suite
  • QuarkXPress

03

Experience

2022-Present
Design Director
Addis Enterprise
  • End-to-end project and account management
  • Lead brainstorming/creative sessions to generate ideas
  • Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
  • Driving teams to reach ambitious and challenging goals, meet customer’s requirements and drive to satisfaction, loyalty, and excellent performance
  • Develop solutions based on data insights and client feedback with top-notch UX design, UX research, information design, interaction design, visual and content design, A/B testing, and website analytics
  • Lead prospective pitches with clients direct (account expansion and new business); quote and scope project in-line with company’s revenue targets and profitability
    2012-2022
    Creative Director
    Courtland Consulting
    • Leading the creative division from a start-up division to becoming an online digital leader with clients nationwide
    • Build, design, and review work of the creative team in the production of all web, print, and digital marketing collateral
    • Manage a fun, innovative, creative environment for designers, programmers, marketers, copywriters, testers, help desk technicians, sales team, contractors, and vendors with a hands-on approach
    • End-to-end project and account management
    • Developing high quality business strategies and plans ensuring their alignment with short-term and long-term objectives for the creative division
    • Maintain awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, and new industry developments and standards
    • Meet budget standards by forecasting and managing expenses for the division
      2008-2012
      Senior Graphic and Web Designer/Developer
      Courtland Consulting
      • Directed photographers, illustrators, designers and production staff to ensure proper production of
        campaign elements
      • Created an average of four minor websites or one major website per month
      • Spearheaded all design elements, templates, and brand consistency with a strong focus on UX design
      • Responsible for end-to-end web development and UI interfaces
      2004-2008
      Owner, Graphic and Web Designer/Developer
      Stony Beach Studio
      • Designed and produced many designed pieces in the forms of logo design, print design, identity, signage, and web design
      • Designed and coded websites and multimedia  presentations using HTML, CSS, WordPress, and  ActionScript
      • Managed multiple, concurrent projects in different  stages, juggling short-turnaround jobs with longer, more complex projects
      • Maintained production schedules and budgets
      • Attended press checks and coordinated projects with  outside vendors
      • Worked in all stages of the creative process
      • Collaborated with clients directly through each project
      2004-2008
      Graphic and Web Designer
      Resurrection Life Church
      • Successfully lead a team of 12 creative individuals from all professions to grow the church through marketing and advertising
      • Assist in the growth of the church through branding, marketing, and advertising (500 attendees in 2005 to 1,200 attendees in 2009)
      • Lead in the creation of the creative team, developed project processes, and recruited creative team members
      • Serve as a ministry liaison for over 15 ministries
      • Performed lead role in the brand design and production of print, identity, packaging, multimedia, web design, and web applications
      • Managed press checks, art directed photos, supervised team design efforts
      • Maintained production schedules and budgets
      • Trained, supervised and provided art direction for junior designers
      • Consulted and created the church brand
      • Designed many weekly print promotions
      • Developed many ministries logos and print materials
      • Designed their first website

      04

      Portfolio

      My portfolio includes pieces I have worked on in all capacities. From creative direction, project management, design, development, testing, and support. With all of these pieces, I have worked directly with the client. However, I wasn’t the lead designer/developer on all these projects.

      Clients I have worked with

      • 100th Bomb Group Foundation
      • Access Health
      • Advancement Corporation
      • Alliance Payment Solutions
      • Arriva Cosmetics
      • Aurelius Baptist Church
      • Austin Motors
      • Beaver County Humane Society
      • Beach Productions
      • Beans for Basics
      • Belding Public School
      • Belle Michigan
      • Blue Water Community Action Agency
      • Brian Schurnstein Memorial Foundation
      • Bridge Street Electric
      • C3 CNC
      • Capitol Area Community Servies
      • Capitol Baricading
      • CBE International
      • CBI
      • Child and Family Services
      • ChristNet Services
      • City of Kalamazoo Department of Public Safety
      • City of Kalamazoo Metro Transit
      • CNC Consulting LLC
      • Colorful Teez - Imagine This
      • Community Action Agency - Jackson, Lenawee, Hillsdale
      • Community Economic Development Association
      • Data Driven Detroit
      • Disability Rights Education Foundation
      • Dockside
      • Down Syndrom Assocation of North Virginia
      • Domestic Relations Association of Pennsylvania
      • Eastminster Child Development Center
      • Easter Regional Interstate Child Support Association
      • Fairhaven Financial
      • Fifth Third River Bank Run
      • Ford County, Illinois Courthouse
      • Frame My Cell Pix
      • Freda Cosmetics
      • Friend of the Court Association
      • Fuerstenau & Burkett Insurance Agency
      • Genesis of Pittsburg
      • Harmony Museum
      • Have Mercy
      • Heritage Works
      • Huntington Management
      • Ionia ISD
      • Intecraft LLC
      • Inverse Medical
      • Jackson Senior Center
      • Jeff The Magician
      • John Douglas Imaging
      • Kiawah Conservancy
      • Kismet
      • Lansing Art Gallery
      • Lansing Ophthalmology
      • Legal Life Line
      • Lenawee Department on Aging
      • Library of Michigan
      • LIFT Community Action Agency
      • Light & Shadow Photography
      • Looking Glass Child Development Center
      • Lucky Girl Weddings
      • Michigan Certification of Addiction Professionals
      • Michigan Christmas Tree Association
      • Michigan Directors of Services to the Aging
      • Michigan Family Support Council
      • Michigan Judicial Institute
      • Michigan Nonprofit Association
      • Michigan Parkingsons Foundation
      • Michigan Specialty Insurance
      • Michigan State Bar Foundation
      • Michigan Statewide Independent Living Council
      • Michigan Youth Arts
      • MOCAP
      • Morris Builders
      • Muskegon Oceana CAP, Inc.
      • Nafas Fitness Studio
      • National Association of Tribal Child Support Directors
      • Natural Resource Council of Maine
      • New Jersery Child Support Council
      • Northwest Indiana Community Action
      • Older Person's Commission
      • OPPFUND
      • Otsego County Commission on Aging
      • Perennial Park Senior Services
      • Phoenix Farm Market
      • Plymouth Church
      • Professional Billing
      • Public Law Resource Center
      • Queue Advertising
      • Redstone Homes
      • Residential Customer Group
      • Ressurection Life Church
      • Rochester Conservatory of Music
      • Rochester Hills Public Library
      • Salikas Jewels LLC
      • Segue Inc.
      • Sheldon Medical Supply
      • Simplicity
      • Sisters of St. Joseph
      • Speaker Law Firm
      • Spartan Orthotics and Prosthetics
      • Spina Bifida Coalitiion of Cincinnati
      • Spyglass Condos
      • Sutton Advisors
      • Taurus Catering
      • Tender Moments LLC
      • Terry World Wide LLC
      • Trurax
      • The Conquerors
      • United Methodist Church - Global Ministries
      • University of Michigan
      • Veinbergs Studio and Stairworks
      • VIP StarNETWORK
      • Water's Edge Camp & Conference Center
      • Water Masters
      • Wayne Metro Community Action Agency
      • Web Design iCandy
      • West Michigan Technology Association
      • Wester Interstate Child Support Engagement Council
      • White Collar Sports
      • Whatsoever You Do
      • Winston Damman Law Firm
      • Women's Center of Greater Lansing
      • Working Mom Project
      • Zone 18 Bar and Grill

      Most Recent Work

      And some others....

      Wayne Metro Commuinity Action Agency
      Queue Advertising
      Michigan Nonprofit Association
      Michigan Parkinsons Foundation
      Michigan Christmas Tree Association
      MDSA
      Little Dixie Commiunity Action Agency
      Michigan Judicial Institute
      C3 CNC
      WRAP
      Wayne Moodle
      Water Masters
      United Methodist Church
      United Methodist Church
      Transitions
      Ford County Courthouse
      MeL
      MeL
      MeL
      MeL
      MeL
      Governing Michigan
      Sutton Advisors
      EZ Memorial Foundation
      ECDC
      Simplicity
      Wayne COC
      Water's Edge Camp
      ERICSA
      Joyride Pedal Tours
      LDA
      Inverse Medical
      WICSEC
      Winston Damman
      Belle Michigan
      Spyglass Condos
      WMTA
      Segue Inc
      White Collar Sports
      FOCA
      Spartan Orthotics
      Redstone Homes
      MCBAP
      RPS
      RHPL
      Phoenix Farm Market
      Rochester Conservatory of Music
      NATCSD
      Professional Billing
      Perennial Park
      NTCSA
      Sheldon Medical Supply
      Nafas Fitness
      Michigan State Bar Foundation
      Friends of Jackson
      Looking Glass Child Development Center
      OCCOA
      Michigan Specialty Insurance
      Morris Builders
      MFSC
      Freda Cosmetics
      LDA
      Adventure Bay
      West Michigan Technology Association
      Looking Glass Child Development Center
      Fairhaven Financial
      Main Event
      Working Mom Project
      Beans for Basics
      DOZA
      Professional Billing
      The Conquerors
      Beach Productions
      Web Design iCandy
      Resurrection Life Church
      Fifth Third River Bank Run
      Veinberg Studio
      Alliance Payment Solutions
      Web Design iCandy
      Working Mom Project
      Fifth Third River Bank Run
      Resurrection Life Church
      Wedding Invites
      Wedding Invites
      Stony Beach Studio
      Eat More Asparagus
      Veinberg Studio
      The Conquerors
      Birthing Series
      Birthing Series
      Birthing Series
      Fifth Third River Bank Run

      05

      Testimonials

      I’ve been blessed to work along side the most amazing clients! These testimonials are from the clients I have worked with at Courtland Consulting. I’ve worked with these clients as a project manager, web designer/developer, trainer, tester, and help desk support.

      Thanks again for being such a wonderful support team, and for having taught me so much throughout this process!
      Wayne Metro Community Action Agency
      Courtland is a wonderful company to work with! We hired them just over a year ago and are very happy with their service! We have nothing but great things to say about their staff, who are kind and very patient when dealing with very busy business owners! Thank you for all that you do!!!
      Ashley Fuerstenau, Fuerstenau/Burkett Insurance Agency
      It was wonderful working with the Courtland team! I appreciate their patience and their process of working with us was in a manner that we understood. It was so beneficial to have them walk through the new site navigation.
      Blue Water Community Action Agency
      They were very responsive to our need including special requests and provided professional guidance throughout the process.
      Michigan Nonprofit Association
      A big thanks to Courtland Consulting for working with Global Ministries and our new Center for Mission Innovation site launch in such a timely manner {2 weeks}! Thanks for all you do!
      United Methodist Church
      The Courtland Team met all of our expectations for our website redesign. They kept us informed throughout the entire process and provided the needed guidance for the design and restructuring of our website. I would highly recommend Courtland.
      Lenawee Senior Center
      Courtland was fantastic to work with! They understood our needs as a nonprofit, executed our vision for our website, and were great communicators throughout the entire process from start to finish.
      Community Economic Development Association of Michigan
      Working with you has been a pleasure. We appreciate the smoothness of this experience and what we're getting back. Looking forward to seeing the final product!
      Obesity Action Coalition
      You [Courtland] have just been wonderful. The whole team was amazing!
      Michigan Women’s Foundation
      I really, really like it and I think it’s gorgeous! I love the website and I love the design and the colors are perfect for me. I think it’s awesome! I really could not be happier. I look forward to working with them [Courtland] for many years to come.
      Taurus Catering
      The design and functionality of our new website is exactly what we need to support our organization. The Courtland Team really performed a tremendous job and facilitated the design process professionally and stress‐free.
      Friend of the Court Association
      What I like about working with Courtland Consulting is that their representatives take the time to listen, and they incorporate your thoughts and ideas into the finished product. We have met with Courtland several times in person and have had continuous communications through phone calls and emails during the design process. If changes needed to be made they were right on top of it and the adjustments happened quickly. All in all, we couldn't be happier with our relationship with Courtland.
      Michigan Youth Arts
      Our favorite part of the website is that it’s an avenue for our clients to access some of our software features. Prospective clients have contacted us by searching on the web.
      Professional Billing LLC
      I'm currently nerding out over the Data & Reports page. The website looks amazing.
      Andrew Gronda, Digital Communications Coordinator, Wayne Metropolitan Community Action Agency
      You really did a great job. Everyone that looks at the site says ‘WOW, that’s a great site!’
      Kim Cain, Executive Director, Have Mercy
      We are proud to celebrate our 10 year anniversary with Courtland. We have had the pleasure of their expertise in web development and design, training, and agency support. Our partnership has helped us increase our ability to communicate with over 1,000 members across Michigan. They are enthusiastic and helpful about our ideas, and always looking for ways to help us take advantage of the tools and resources they provide to us.
      Michigan Family Support Council
      We have been very pleased with the progress of the website and of Courtland’s work. All staff have been conscientious, knowledgeable and capable. They have responded promptly and thoroughly to all requests and have additionally made improvement in other aspects of our communications. Feedback from our target audience has been extremely positive, noting the attractiveness and the ease of use of the website. From a management perspective, improvements have resulted in our ability to obtain information about usage and we have been able to advance our communication capabilities.
      Michigan Parkinson Foundation
      I recently worked with Courtland on the development of my Shopify eStore. The experience, I don't think, could have been better. Courtland developers were very receptive to my vision for my e-commerce Site and worked diligently to incorporate features and tools on my Site that would achieve it. I often e-mailed them questions about my site and their response were relayed never any more than 24 hrs. later and was the information shared was very helpful.
      Frame My Cell Pix
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      06

      Contact

      Let's Connect...

      If you’re interested in working together or have a question about any of my projects or experience, please don’t hesitate to send me a message and I will respond as soon as I can! 

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